How To Build A Personal Connection With Candidates Through Social Media

How To Build A Personal Connection With Candidates Through Social MediaBuild connections w/candidates on SM by showing people you care TedRubin socialrecruitingClick To TweetIn the 21st episode of The Recruiting Reel, Ted Rubin, Co-Founder at Prevailing Path and the CMO at Brand Innovators, discusses how to build partieal connections with candidates through social media platforms. Heres the transcriptJosh Tolan My personenname is Josh Tolan and Im the CEO of Spark Hire, the leading video interviewing platform used by thousands of organizations around the world.And this is The Recruiting Reel, a video series in which we discuss real recruiting challenges with prominent recruiting experts to provide you with actionable tips you can apply to your own recruiting.We have a great guest on todays episode. His name is Ted Rubin and he is the Co-Founder at Prevailing Path and the Chief Marketing Officer at Brand Innovators.Ted brings a unique perspective to The Recruiting Reel as his backgro und is in marketing and sales. More specifically, he has become a true social media expert and influencer.With this background, were excited to have him offer tips on how to build a personal connection with candidates through social media.Ted Rubin Hey everybody My name is Ted Rubin. Im the Co-Founder, along with John Andrews of the shopper-content marketing company, Prevailing Path, based out of Raleigh, North Carolina and I am the emcee and host of the majority of Brand Innovator events done across the country and some internationally.Social media recruiting mistakesId like to talk to you today about mistakes being made by recruiters online. And, you know, the most common mistake made by recruiters especially on LinkedIn and other social media platforms is the saatkorn mistake made by most people trying to sell something. And yes, most recruiters are trying to sell something. Theyre trying to get either you, as a candidate, or theyre trying to get a company to help them find a can didate. The problem theyre doing is they are reaching out in the way theyve always reached out, which is a numbers game. They send out pre-formed letters, they have no real interest in building a relationship, and all they want to do is get you on their list.A qualified lead is all theyre looking for and Im telling you, folks, youre making a mistake.You might get the numbers, you might make a certain amount of calls, it might work for you every once in awhile or youre going to sell some people but you will do much better, especially if you reach out to people like me or anybody else as high-level executives, and you know something about their business, you know something about them. Its all out there for you people.Do your research when recruiting via social mediaThe research just needs to be done. Everything is online, even my daughter, 22 years old and an artist, who blocks me from her social channels, all I have to do is go to Google and I can find it. So people, start paying att ention that way. And what is the biggest obstacle? Again, because youre measuring yourself and being measured by the numbers. How many calls you make, how many connections you make, how many qualified leads did you make, thats not the way to do business today because brand is what a business or a person does, a reputation is what people remember and share. And they are sharing about you.Even if youre not seeing it, they are talking about you and the best way to get business is through referrals, through people that think you care about them. How do you care about them? You pay attention, listen and you research. That, to me, is the most important thing.Return on relationshipSo what are the best practices? What were talking about here Connect with people, show an interest in what they do, create valuable content they want to hear about, give them advice thats important Do things that are relevant to them, their lives, and their careers. And thats what I have to tell you.Remember, its about Return on Relationship. If you show people you care about them, theyll work with you. This is a relationship economy, everything you do is a commodity, theres not anybody else out there who cant do it just like you do it, so stand out and make a difference.Josh Tolan Spot on, Ted. Weve all been guilty of it. Copy, paste. Copy, paste. Its a mistake that everyone makes because the tools and technologies that are out there have made it so easy take this approach.Youll have some success, probably enough to make you think that your approach works, but eventually, that dries up.If you want to get sustainable results on social media, go the extra mile to stand out. Youll build a brand, youll improve conversions, and youll attract better people for your job openings.As a recruiting leader, think about what Ted is saying when you evaluate your internal KPIs. Its not just about the touch points, its about the quality of touch points. Activity without thought is meaningless activity.Let s give another shout out to Ted for this awesome advice. Head over to prevailingpath.com to learn more about his company and follow him on Twitter TedRubin.Thank you for watching The Recruiting Reel and stay tuned for more episodes. For additional HR and recruiting content, head over to hr.sparkhire.com and subscribe. Also, follow us on Twitter, sparkhire. And subscribe to our YouTube channel to be the first to know about the newest episodes of The Recruiting Reel.Thanks again for watching and happy recruiting